The Dutch cooperative Betuwse Fruitmotor works with every partner in the supply chain including local fruit growers and customers to create an economy without waste, by transforming surplus fruit from the Betuwe region into high-end regional products.
The Fruitmotor works with the traditional growers, and by adding value to their surplus fruit, the growers receive a true price which enables them to invest in sustaining their traditional orchard. It buys apples from local fruit cultivators in the Betuwse, who are also members of the cooperative. The fruits are not perfectly shaped, but still taste good. With these apples the regional wine maker produces regular apple cider and nonalcoholic sparkling apple cider. The ciders are sold in the area and beyond as a regional product called Betuwse Krenkelaar.
Improving the local biodiversity
The members will receive a fair price for their products through its cooperative scheme. The growers have committed themselves to investing the earnings in hedges and flower borders that are attractive to wild bees, thereby increasing biodiversity. As of 2017, this scheme has resulted in the transformation of 20 tons of surplus fruits into highend local products.
The Best Practices
Holland Circular Hotspot (HCH) wants to support international cooperation on the circular economy, with the aim of creating business opportunities and promoting the exchange of knowledge and innovation. In the magazine Circular Is Going Global - Join Holland's Flow you can read which circular best practices the Netherlands has to offer.